Privacy Policy

Information We Collect

We collect information you provide directly to us when you place an order, contact us, or interact with our site, including:

• Contact details — name, address, billing address, shipping address, phone number, and email address
• Payment information — payment card details and transaction information (processed securely by Shopify — we do not store your card number)
• Order history — items you view, purchase, or inquire about
• Communications — messages and inquiries you send to our staff
• Account information — if you create an account, your username, password, and preferences

We also automatically collect certain technical data when you visit our site, including IP address, browser type, pages visited, and referring URLs through Google Analytics and Cloudflare.

How We Use Your Information

• Fulfill your orders — process payments, arrange freight shipping via XPO Logistics, and send order notifications
• Customer service — respond to inquiries, assist with warranty claims, and coordinate with manufacturers (Yamaha, Honda, Mercury, Suzuki, Tohatsu, Freedom) on your behalf
• Marketing — send promotional emails and show relevant ads; you can opt out at any time by using the unsubscribe link or contacting us directly
• Security and fraud prevention — authenticate your account and protect against fraudulent or unauthorized activity
• Site improvement — analyze usage patterns to improve our website and product offerings
• Legal compliance — respond to lawful requests from regulators or law enforcement

Information Sharing

We do not sell your personal information. We share your information only as necessary to operate our business:

• Shopify — our e-commerce and checkout platform, which processes and stores order data. Shopify may also use data from your interactions with our store alongside other Shopify merchants to improve its services. To learn more or exercise your rights over Shopify-processed data, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.
• XPO Logistics — our freight carrier, which receives your shipping address and contact information to deliver your order
• Manufacturers (Yamaha, Honda, Mercury, Suzuki, Tohatsu, Freedom) — for warranty registration and support purposes, when applicable
• Google Analytics — anonymized site usage data to help us understand how visitors use our site
• Business partners and marketing services — to support personalized advertising based on your online activity; you may opt out of targeted advertising use here
• Law enforcement or regulators — when required by law or to protect our legal rights
• Business transactions — in connection with a merger, acquisition, or sale of assets, as permitted by law

Cookies

Our website uses cookies and similar tracking technologies to operate core site features (such as your shopping cart), remember preferences, and analyze site traffic. By using our site you consent to the use of cookies. You can disable cookies in your browser settings, but some features may not function correctly without them. If you visit our site with the Global Privacy Control signal enabled, we will treat this as a request to opt out of targeted advertising for that browser and device.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of 7 years for tax and accounting purposes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• Right to Access / Know — request access to the personal information we hold about you
• Right to Delete — request deletion of your personal information
• Right to Correct — request correction of inaccurate information
• Right of Portability — receive a copy of your personal information in a portable format
• Opt out of targeted advertising — opt out of the use of your personal information for targeted advertising purposes here
• Opt out of marketing emails — use the unsubscribe link in any marketing email or contact us directly

To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.

For rights related to data processed by Shopify, visit the Shopify Privacy Portal.

Third-Party Links

Our site may contain links to third-party websites (such as manufacturer dealer locators or financing partners). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. We do not “sell” or “share” personal information of individuals under 16 years of age.

International Transfers

Your personal information may be transferred to and processed in countries other than where you reside, including the United States, through our service providers such as Shopify. Where required by law, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Complaints

If you have concerns about how we handle your personal information, please contact us. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of our site after changes constitutes acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy or to exercise your rights: